I’m a Strategist who values that sweet spot where brand & consumer connect. Without understanding consumer needs and cultural nuances, a strategy won’t drive success.
With 7 years of experience, I’ve worked on numerous brand, content, social & campaign strategies, working in-house (at Mejuri, KOTN & Tkees) and in the agency world (Momentum & Academy). I enjoy finding insights, but not solely from data - consumer-first anecdotes and intuition have a major part to play.
Work isn’t EVERYTHING, so when I’m not working, I’m trying to get better at pottery or you can catch me eating at one of my fave restaurants.