ACADEMY (Formally Studio Sophomore)
STRATEGIST
Manage and help develop Academy’s quarterly trend reports, where we zoom out and share the macro movements behind the micro, starting by asking, “where did this originate?” and following the groundswell into how it’s shaping culture.
MILKUP Developed social and campaign strategies that took audience insight & paired it with business objectives to create unforgettable moments for Gen Z & the brand. A once dairy-skeptic generation lined up for hours, engaged on social to come to the first ever post-to-pay pop-up, Big M’ood Market Dinner & Breakfast Club & Moo’seum.
PORTER AIRLINES Developed an always-on social strategy & Worked with the team to develop a social-first campaign to launch Porter Airlines' new fleet with a bang that re-introduced their brand messaging and Actually Enjoy Economy campaign, which led to 1.5K new followers in less than 2 months & +11k in 7 months.
SAJE Won the Saje Wellness account by pitching a comprehensive brand & social strategy, showcasing how they can boldly own their 30 years of experience in a new & saturated market.
EVERYTHING ELSE Help set the team up for success by building compelling campaign, brand & social strategies for the launch of Arcana, Sleep Country’s events & social, General Assembly’s frozen pizza campaign, Seashell social content, Rock of Ages pre-show ad campaign, Mejuri styling videos, Affirm/Paybright social content and thesuperloop brand launch.