MEJURI
CONTENT Writer & SOCIAL MEDIA LEAD
I worked closely with the UX team to create the perfect flow for the homepage and overall website. I wrote copy for the different pages on the site, including product pages, the about section and campaign stories.
Print, packaging and in-store assets are where visuals and copy worked harmoniously together. By working with creative, we came up with cohesive campaigns that spoke to our audience.
The IWD campaign was one of the hardest yet rewarding pieces of content I worked on with the team. I also developed copy for ads in Toronto, and wild postings in New York, Vancouver.
By working closely with the marketing, influencer and creative teams, I was able to develop the brand guidelines for Mejuri’s Instagram account. While managing the account, Mejuri’s followers on Instagram went from 60,000 to 450,000. This was the result of successful social media campaigns for product launches and partnerships.
This is where I had a lot of fun! With creative, I created content for three newspaper editions that included interviews, style guides, interactive content, and advice columns.
Through research, I developed cohesive stories for the weekly product and campaign launches on the website, digital ads, social and in-store activations.
Keeping in tone, I was able to adapt ad copy for various campaigns and audiences on Facebook, Instagram, Hulu, and Spotify.