FREELANCE
CONTENT STRATEGIST & copywriter
KOTN I managed Kotn's paid social channels by developing comprehensive content strategies, creative briefs and monthly content plans.
TKEES I successfully worked with the team to drive sales through email, social and website. I created strategic content plans and engaging copywriting for the launch of Nudes Footwear, CORE Footwear, Animal Print Sandals and Nudes CORE Sweats.
MANI JASSAL I was able to build my website skills when working with Mani Jassal. I worked with the team to develop the UX, content and launch the website, as well as implemented a plan for SEO.
1LOVETO The team at 1LoveTO wanted to rework their social strategy, so I came on board and created a visual and content plan for their social channels. Engagement was higher than before and resulted in positive sentiment.
LEILANNI I assisted in developing the overall brand, from social strategies to building the brand voice on Instagram. I helped launch two swimwear lines, The Yes! Project and Colour Basics. I also increased engagement by 20% in the first year, based on the success of our social plan and content curation.