MOMENTUM
CONTENT STRATEGIST
NIKE If you didn’t know, Giannis’s fave movie is Coming to America. So, it only seemed right to use elements of the film when launching his new shoes. I developed a content plan for the launch and created a scavenger hunt that lived on social and in real life. The campaign had a total of 333.6K impressions on Footlocker Canada’s Instagram account.
BUICK + GMC By working closely with influencers (from ambassadors to micro), I was able to create authentic content strategies that leveraged their lifestyle and related back to their audience and brands. Influencer content always performed above the industry standard (which is a 2.5% engagement rate).
BELL Engagement was key for Bell During the TIFF season. We developed organic and ad campaign content that showcased iconic seats from films that people had to guess to win a selection of prizes. There was positive feedback from the client and the audience (online and IRL).
CONVERSE We recreated a base camp in the middle of Queen St. to launch Converse’s Mountain Club shoes! I reached out to influencers who would align with the campaign. While also building relationships and guidelines with them to create compelling posts on Instagram.
INTERNATIONAL DELIGHT With PSL season and the holidays around the corner, I worked on developing launch strategies for ID’s holiday creamer campaigns. The client loved the thought process behind each strategy.
RESEARCH + DEVELOPMENT For new business (Call it Spring, Accor and Coke), I worked with my team to understand the brand landscape and consumer needs by conducting extensive research. This would lead to a cohesive integrated or social strategy and (of course) actionable insights.